When it comes to WordPress themes, there are three vital elements that determine its success: design, features, and performance. While designing an appealing theme with all the right features is important, it won’t do you any good unless it’s been optimized for seamless performance. To unleash the full potential of your theme, follow these simple, yet incredibly effective WordPress website optimization tips.
Why WordPress Website Optimization Matters
Countless studies have shown than even the slightest delay can make visitors abandon your website and never come back. Internet users are impatient, which means you only have a few seconds to leave the right impression. This is why fast websites sell more stuff, get more subscribers, shares, and better visitor engagement. But it’s not only the visitors that like fast web pages. Search engines also pay close attention to the loading times, and having a slow website will only hurt your search engine rankings.
Caching In WordPress
When it comes to WordPress website optimization, enabling cache is one of the most popular tricks. There are many easy to use plugins that effortlessly handle caching. However, there are two additional types of caching: server-side and client-side caching. Client-side caching, as the name suggests, is handled by the visitor’s browser which will cache certain data by default. However, you can tweak the .htaccess file by adding custom “Expires” header. If you’re not comfortable messing around with the .htaccess file, you can find the appropriate predefined code online and simply copy and paste it.
Server-side caching is handled in four different ways: page caching, database caching, object caching, and operation code caching. Page caching, for example, stores each page on your server, while object caching allows plugins to store data in the memory. However, if you’re just starting out with WordPress, using a third-party plugin might be the best idea.
Keep An Eye On The Database
Databases are the brains behind WordPress: it’s where all the data is stored. Unlike HTML websites that store all the data in the HTML file, content management systems rely on databases. Not taking care of database optimization can considerably slow down your website. There are many WordPress website optimization plugins that can handle database maintenance, but if you want to do it manually, you’ll want to empty the trash, as WordPress doesn’t permanently delete files and pages, disable automatically saved drafts and limit the number of revisions, delete spam comments, and even remove metadata from comments.