The Latest Social Media Tips & Advice From Industry Experts.

 

How to Leverage B2B Influencer Marketing for Powerful Results

B2B influencer marketing is the latest buzzword — an rightly so. In the past year alone, it has expanded its usefulness and effectiveness. It hsould be part of any thought leadership strategy. Are you keeping up with this fast-moving trend — and making the best use of...

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5 Ways to Let Others Use Your LinkedIn Network

Building a network of people is a career asset and vital to working in today’s super connected world. I’ve been referencing posts lately that, to some, may seem dated but to me they are as relevant as ever. Why? You got it – most business leaders haven’t caught up...

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Do You Have Multiple LinkedIn Profiles?

When was the last time you searched yourself on LinkedIn? Do you know if you have multiple LinkedIn profiles? Of the 2500 or so professionals that we work with annually, I would estimate that nearly 500 of them have multiple LinkedIn profiles. Some of them are not...

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Your Complete Social Media Disaster Response Guide

Strict formulas, guidelines and robot-like discipline may be a snooze for your social media followers, but they keep the human beings behind your social accounts from making mistakes. Trouble is they also keep them from being, well, human and therefore interesting....

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5 Tips For Brilliant Email Subject Lines

Do you ever take an honest step back and think to yourself, “But, really, why did I open that email?” I pose the question because, like any New York Times bestseller, the title matters—and there is a clear distinction between content that’s first class and content...

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5 Resources to Use for Quick and Easy B2B Prospect Research

The Need for B2B Prospect Research The more you can personalize your communications with B2B prospects, the greater your competitive advantage. Because of this, marketers and salespeople are scrambling to learn more about their prospects than ever before, including...

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B2B Marketing Tricks for Maximizing Event ROI

According to Certain’s Event Marketing Benchmark Report, over half of B2B marketers spend 25% or more of their budget on in-person events. Whether a large conference, regional seminar, or intimate dinner, events take a lot of resources from both the marketing and...

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3 Mistakes Field Marketers Make (& How to Avoid Them)

We all make mistakes. Really. Even perfectionists (aka the personality type that’s typically drawn to the field marketing profession). But my motto is, “it’s not a mistake unless you DON’T learn from it” (and then do it again…). So, you’re welcome in advance. I’m...

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Should marketing have a seat in the boardroom?

B2B big-hitters Phil Kotler, Ralph Oliva, Don Schultz, Michael Krauss and others weigh in on how a board-level presence for marketing can make a big difference It wasn’t too long ago that marketers did not have a seat at the proverbial table – the executive or c-level...

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How To Get to the Heart of What Your Buyers Want

As a B2B Marketing consultant, one of the questions I get asked most frequently is “how can I really know what my customers care about?” And, my answer is always the same — please do your research. If there’s one thing that has always confused me, it’s why businesses...

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How to Succeed in the Engagement Economy

In a blog post earlier this year, I introduced the concept of the Engagement Economy, which is the digitally connected world we live in that demands we, as marketers and brands, communicate with buyers in ways that resonate and are meaningful. In the Engagement...

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The Difference Between Leadership and Management

As a professor of leadership and management and author of a bestselling leadership book, I get asked a lot What’s the difference between leadership and management? Everyone gets that each is important. Most people get that they overlap a lot. Not many people can...

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How To Mitigate The Risk Of Social Media Platform Dependency

Social media is unpredictable. This will not change, and it’s part of the excitement involved in being a part of it. But suppose the unthinkable happens and your social media channel of choice suddenly disappears? Or it has a major security breach and has to be closed...

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Tips for Making a Smooth Transition to Social Selling

Last week, we published an article about the benefits of social selling, and why companies need to move past their reluctance to adopting the practice. Studies have shown that social selling can increase win rate, and revenue, yet there are still a significant number...

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How To Keep Better Tabs on Your LinkedIn Connections

When it comes to winning business on LinkedIn, context is key. Utilize this little-known feature to make sure you do it the right way! In my world of selling on LinkedIn, my top strategy is utilizing 1-on-1, personalized marketing. But I currently have over 13,000...

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Marketing Best Practices Should Come With Warning Labels

Business leaders of all kinds regard the identification and implementation of best practices as one of the most powerful management tools at their disposal. And why shouldn’t they? It seems immanently reasonable to identify the practices of high-performing companies...

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3 Tips for Reaching B2B Customers with Content Marketing

The latest Content Marketing Trends report from the Content Marketing Institute stated that 88 percent of B2B organizations are using content marketing, yet only 30 percent of them think it’s effective. Some marketers believe that producing content for B2B industries...

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5 Steps to Developing a Strong Social Media Strategy

With 2.8 billion active social media users, maintaining an active presence on these networks is becoming increasingly important in getting your business front of your ideal audience. These days, more and more consumers are looking to engage and connect with their...

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4 Timeless B2B Sales Rules To Follow Like It’s Religion

B2B sales often involve an extended sales process, is more geared towards companies (and not individuals), and also comes with the baggage of complexity associated with B2B products and services. With B2B sales, it’s also harder to identify the right buyers and create...

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5 Ways To Monetize Your Social Media Followings

Social media has not only revolutionized the way that people communicate and stay in touch; it has completely transformed business and marketing practices as a whole. Over the past five years, social media websites have become some of the largest and most meaningful...

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4 Big Marketing Personas Mistakes You Might Be Making

Creating and maintaining buyer personas has been an important task in every role I’ve held as a marketer. Why is that? Personas–when built and used correctly–are a very effective way to channel real empathy for your buyers. That empathy makes it easier to drive...

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When Generating Leads, Nothing Beats a Conversation

Think of your last conversation with a family member. Who was it with? What did you talk about? Where were you when you spoke? It probably took you just seconds to recall it. When you think about quotidian chats, the conversations usually aren’t that difficult to...

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5 Key Trends Driving The Transformation Of B2b Websites

The B2B website is having a renaissance. While many large companies have struggled to find the role of the website in their ever increasing landscape of digital touchpoints, the maturation of artificial intelligence (AI) and machine learning is changing this trend....

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The 6 Negotiation Skills Everyone Should Have

Whether they realize it or not, most people negotiate all the time. They negotiate with their coworkers over which projects to prioritize, their employer over salary, their friends over what restaurant they should visit, their supplier over their contract, and so on....

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5 Ways to Grow Your Personal Brand in One Week

Do you want to grow your name and your business online? If so, you need to build your personal brand first. Start thinking of your name — and yourself — as a brand and everything else will fall into place. Take a look at these five ways of building a personal brand in...

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9 Elements of a Winning Sales Proposal

Every proposal represents an opportunity to grow your business! After spending years in business and sales, I have seen how the ability to put together a well-crafted proposal is crucial to achieving advancement for yourself and your business. Expectations Let your...

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