The Latest Social Media Tips & Advice From Industry Experts.

 

10 Signs You Should Absolutely Hire That Salesperson

I’ve interviewed more than 250 people for sales positions in the last 10 years. Although every top candidate has different strengths, certain trends come up again and again. I’ve learned to look out for these signs during interviews — if a potential salesperson...

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5 ways to boost your team’s productivity

For the sake of your own productivity – and mine, I suppose – let’s keep this introduction brief and jump straight in with tip number one. 1. Lead by example It’s the hallmark of any good leader, but you’d be surprised by how many senior marketers reach what they...

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How Inside Sales Enablement Can Help Increase Revenues

Looking for more B2B sales leads online? There are 500 million of them sitting over on LinkedIn, which continues to add two new members at a steady rate. The secret to mastering LinkedIn for sales, however, lies in this helpful (and often ignored) feature hidden...

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Top B2B Referral Program Mistakes

Discover five of the top b2b referral program mistakes that can kill your referrals and erode growth. Usually I talk about how to think and approach marketing in a different way for better results whether those results are to get more customers, increase your...

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Are you making a mistake by focusing solely on new customers?

Most business owners are focused on acquiring new customers, and due to this, our content strategies often target new prospects. What about the customers we already have? Should they be part of the equation? Definitely. A new customer is great — it’s an opportunity to...

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The holy grail of engagement starts with your employees

Jack Welch, the legendary former chairman and CEO of General Electric, nailed it when he told the Kansas City Business Journal, “There are only three measurements that tell you nearly everything you need to know about your organization’s overall performance: employee...

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Why You Need A Strategic Approach To Your LinkedIn Network

Have you ever really stopped to think about who you are–or should be–connected to on LinkedIn and why? The power of your LinkedIn network is not just about how many connections you have. The power is more about who is in your network–both individually and...

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How to Incorporate Guest Blogging into Your Strategy

Too many content marketing strategies are missing a huge piece of the puzzle and it’s holding them back. That piece? Guest-contributed content from your brand – content authored by experts within your company published by third-party media already consumed by your...

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3 Warning Signs You Shouldn’t Be in Sales

In almost any career, selling skills are important. Whether you’re fundraising for your startup, getting early adopters for your product, or convincing internal stakeholders to back your campaign, knowing how to show others the value of your idea or solution...

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Effective Sales Email Writing: 5 Golden Rules

Think about how many emails end up in your inbox each morning, and how much of your day is spent hitting the “reply” or “trash” button. I am amazed at the number of sales people who are prospecting (or not) and using e-mails to try to get something started. Yes,...

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3 Major Distractions in Your Workplace (and How to Beat Them)

Every office runs into some form of distraction that plagues the workplace. Distractions are incredibly common and can damage productivity, focus and employee morale. In fact, a 2015 survey from Oxford Economics found that employee satisfaction and productivity are...

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The 4 Most Essential Qualities of Great Content Marketers

The benefits of content marketing are well documented in 2017. According to a Content Marketing Institute report, 88 percent of B2B marketers now use content marketing strategies, with content marketing leaders experiencing 7.8 times more site traffic than...

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3 Killer LinkedIn Features You Should Be Using

LinkedIn recently hit 500 million users, making it (depending on which source you read) the 3rd biggest social network in the world behind Facebook and Instagram. But here’s the thing: although LinkedIn can boast an enormous user-base of working professionals, only...

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The Dos and Don’ts of Digital Marketing

What exactly is digital marketing? Why is it so important in today’s world? The answer lies in an age-old quote: “Man is a social being.” The key to socialise is to share. It may be sharing of thoughts, sharing of ideas, sharing of food, or simply, sharing of emotion....

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A 5-Step Plan to Create Stellar Thought Leadership

With the rise of content marketing, thought leadership has become increasingly popular, especially in technology and consulting. Thought leadership pieces provide a great way to demonstrate your knowledge while providing added value to clients and customers. But,...

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10 Irresistible Lead Magnet Ideas To Grow Your Email List

Email is still one of the most powerful and valuable assets of any online business. Any blog or business that is trying to market or move products online needs to collect email addresses and nurture their email list. The first step towards building an email list is...

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How Many of the 24 Languages of LinkedIn Do You Speak?

Not everyone realises that LinkedIn lets you interface and create your LinkedIn profile in multiple languages so we thought we would explain how this works. This is ideal for all those of you that fluently speak multiple languages or engage with different...

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10 Tips for Being Innovative in Marketing and Business

Innovative businesses find creative ways to solve problems and bring unique products and services to their customers. But there are so many different ways businesses can use innovation to differentiate themselves from the competition. Here are some thoughts from...

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What B2B Marketers Should Know About LinkedIn Ads

With the rise of online advertising options, B2B marketers must take a strategic and targeted approach on deciding where to invest their online marketing budget. When comparing the various social media advertising platforms available, 92% of B2B marketers leverage...

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5 Mistakes You’re Making with B2B Website Content

Your website is arguably the most important sales tool in your B2B marketing arsenal. Most of your prospective customers visit your website to determine whether your product or service is a good fit for their business. The thing is, they are checking out your...

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The Right Way to Use SEO Keywords in Your Company Blog

One way to add SEO value to your written content is to include keywords. This is one of the oldest practices in all of digital marketing, yet also one of the least understood. There have been a lot of pendulum shifts in the way marketers understand keywords; for a...

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4 Writing Tips for Business Professionals

It’s been a while since English class, and you might be a little out of practice when it comes to your writing skills. And yet, here you are, a business professional who relies on your communication skills to better market yourself and reach a wider audience. Whether...

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5 Ways to Increase Thought Leadership and Build Trust

The concept of “thought leadership” tends to get thrown around a lot, especially in the realm of digital marketing. Depending on who you talk to, it could either be an objective to achieve, a reputation to aspire for, or a career-defining condition. Exactly how does...

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10 tools for creating compelling content for social media

Social media has changed a lot over the last five years — and truth be told, that’s the understatement of the century. New platforms have come into the mix. Veteran platforms continue to evolve their algorithms, rules and layouts. There are constantly new things to...

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Why Conversion Rate Optimization is More Important Than Ever

Want to succeed with Digital Marketing? If your answer is yes, then you need to know how Conversion Rate Optimization (commonly called CRO) works and why it is so important. Understanding how website visitors move through your website and what they do once they get...

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8 Reasons a Powerful Personal Brand Will Make You Successful

If you don’t have a powerful and visible personal brand, you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life. Personal branding has become a requirement for anyone looking to grow their business, get...

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