The Latest Social Media Tips & Advice From Industry Experts.

 

Strategies to Boost Instagram Traffic for Online Merchants

So, you’ve got your online shop set up and are starting to explore different avenues for traffic. Instagram is one of the most popular avenues for online merchants but can also be incredibly tricky. With roughly 600 million active monthly users, Instagram is loaded...

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5 Big Trends and Tips for Social Media Marketing

In the last five years, social networks have acquired about 1 billion new users. Over one third of the world’s population is now accessible via social media, and companies have gone from being skeptical about social media marketing to seriously investing in it. In...

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3 Tips for Conducting a Social Media Audit

Whether you’re working with a new client or doing a yearly analysis of your own social media channels, conducting a social media audit and coming to an actionable conclusion can be tough. For starters, you might be wondering which metrics are the most important, or...

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4 Tips to Maximize Social Media for B2B Marketing

When Facebook first launched in 2004, its sole purpose was to connect college students socially. When Twitter started a few years later in 2006, it was designed to serve as a ‘headline-only’ version of a personal blog. The beginnings of social media were largely...

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What to Do When Your Social Media Marketing Overwhelms You

When you’re active on social media for marketing, you quickly learn its stressful nature. Social media has powerful business benefits, but it can also easily overwhelm any marketer. With so many platforms and features being constantly rolled out and updated, the...

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4 Tips to Help Boost Your Social Media Engagement

Social is all about sharing and the aim of that sharing is to boost engagement. Sure, it’s carried out differently on different platforms – on Facebook, for example, conversations are usually more drawn-out, while on Twitter, short answers are preferred....

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3 Ways Your Business Can Get the Most out of Instagram

One of the most cost effective, yet often overlooked ways to market a startup is through Instagram. Though the platform is largely image-focused and you may think your business doesn’t revolve around photos, chances are you’ll be able to find a way to intertwine the...

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6 Scientific Ways to Get the Most Out of Linkedin

Are you using Linkedin to promote your business? Would you like to learn some scientific ways to get the most out of Linkedin? Whether your target audience is other businesses or consumers directly, there’s value to being active on Linkedin. The social network...

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8 Ways to Drive Traffic to Your Podcast On Social Media

Podcasts have been slowly, but steadily increasing their listening audience. Since 2016 started, 21 percent of Americans 12 years or older have listened to a podcast during the past month. This comes from a research conducted by Edison Research. As a result, there has...

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10 Tips For Growing Your Influence On Social Media

Anybody can create a social media presence. All you have to do is create accounts on a couple of social media channels and start sharing posts. If you’re relentless, you can create a big footprint simply based on volume alone. However, if you’re focusing on presence,...

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5 Truths About Social Media Marketing You Need to Hear

Few careers are as fun and frustrating as social media marketing. Despite how fast technology is changing, social media marketing is still young and misunderstood. Some people think that Facebook and Twitter are magical marketing worlds where everything goes viral....

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A 5-Step Framework for Selling on Social Media

How many of you are frustrated with the time you spend on social media compared to the results you get? Social media is continuing to grow, with more platforms and more users. But spending all that time on social media channels needs to have a clear impact on revenue....

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12 Simple Tactics to Increase Your Social Media Shares

Part of building up your audience is getting people to engage with and share your content. This means spending time creating content that resonates with your network and entices them to share. In this post I’ll go over some simple tactics to help you increase your...

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8 Tips on How to Deal with Negativity on Social Media

We’d all love our social media pages to be filled with positive comments, but in reality, you’re going to get negative responses from time to time. Many businesses panic, respond badly, or avoid social media entirely in the hope to avoid situations like these....

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4 Social-Media Mistakes Your Business Can’t Afford to Make

Social media marketing is something you need to be doing. It’s too effective when it comes to growing your business to ignore it. As more businesses make it a larger component of its marketing strategies, I see more mistakes being made. Here are four mistakes you...

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10 Tips To Do Your Content Marketing Correctly

Content marketing is hugely preferred these days especially because of the digitalization of almost everything that a seller believes in selling. Driving the traffic to your website, increasing engagement and enhancing the brand visibility are some of the objectives...

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8 Traffic Driving Super-Tips For Your Content

Have you been struggling to get the traffic you feel you deserve on your content? Join the club: that is one of the most common complaints from content creators. They spend hours crafting the perfect piece to go on their site, or to promote their brand. They begin to...

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Tips for a Rock-Solid Content Marketing Strategy

Marketing your business in today’s attention economy requires a different kind of thinking than in the recent past. Today, content has become paramount; and consumers seek engaging, personalized experiences that draw them in. You have to be more strategic than ever...

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5 Tips for Writing Inbound Marketing Content More Efficiently

We’ve all been there before. An empty Word or Google document that dominates your computer screen. A keyboard that beckons activity. Outstanding inbound marketing content just waiting to be written—content that will inform readers, establish your company’s thought...

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5 Tips for a Successful Social Curation Campaign

Social curation without a strategy is usually recipe for failure. Here are some of the benefits of a good social curation strategy. According to data from Curata, social media is the biggest platform for distributing curated content: A whopping 76 percent of marketers...

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The Most Important Steps To Establishing Your Brand Online

It’s hard isn’t it? Yes, I’m talking about establishing your brand online. As you have probably learned, you can’t just throw up a cool-looking website and then expect thousands of visitors to come flocking to it. It doesn’t work that way. And it’s pretty frustrating,...

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Social Media Etiquette Should Define Not Defame Your Brand

What are your social media etiquette rules? Do you have them for your community on the media where you engage them in discussions? The past few Presidential elections really opened our eyes as to how important it is to create rules and content boundaries and how to...

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3 Tips for Reaching B2B Customers with Content Marketing

The latest Content Marketing Trends report from the Content Marketing Institute stated that 88 percent of B2B organizations are using content marketing, yet only 30 percent of them think it’s effective. Some marketers believe that producing content for B2B industries...

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6 Tips and Tactics to Humanize Your Content

Content is still king. No matter how many times you hear that phrase, it’ll still ring true. Content can persuade people on an issue and it can help people avoid big mistakes. As long as it’s effective. Regardless of the type of content you write, it’s important to...

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3 Tips to More Accurately Measure Your Content Effort

Many people jump into content marketing because they were inspired by all the success stories and case studies they read. You know what I’m talking about, the content marketing for content marketing. But while content marketing seems straightforward, actually...

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5 Extremely Actionable Tips to Improve Your Content Writing

I’m a terrible writer. That’s correct – I’m a terrible writer and I’m going to teach you how to improve your content writing efforts. Oh, the irony! The thing is that even bad writers can learn how to mesmerize an online audience. All it takes is a little bit of...

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7 Content Marketing Tips for New Entrepreneurs

Welcome to the digital age, where content marketing is a must for anyone starting a new venture. The idea of content marketing can be overwhelming for some, especially for those who have little or no experience with it. My advice has always been to read as much as you...

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5 Content Strategies That Will Always Work

According to a recent survey by Demand Gen Report, 47 percent of B2B buyers consume three to five content pieces before engaging with a salesperson. Yet, more than 70 percent of marketers lack a consistent or integrated content strategy. What about you? Are you part...

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6 Tips to Improve Marketing Content and Engage Your Audience

Your amazing idea, concept, or product is irrelevant if nobody can find it. You may be offering something vital and life changing, but your potential success is limited unless people are finding your marketing content and engaging with it. To increase this sort of...

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