The Latest Social Media Tips & Advice From Industry Experts.

 

How to Inspire Your B2B Audience with Killer Content Marketing

B2B content marketers: It’s time to get over our inferiority complex. Yes, the B2C folks are over there marketing cool stuff like basketball shoes and energy drinks, while we’re stuck with cloud software solutions and medical imaging machinery. Yes, we’re marketing to...

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Social Selling: How to Build Your Brand Online

With business opportunities like Uber, Amway, Etsy, Postmates and Poshmark now within anyone’s reach, becoming an entrepreneur is easier than ever. Of course, that doesn’t make entrepreneurship itself any easier – it still requires commitment, dedication, and constant...

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5 Ways To Future Proof Your Social Media Marketing Strategy

Before Facebook, there was Friendster, while before YouTube there was ShareYourWorld. And do you remember when the iPhone was first introduced and MySpace was all the rage? That was a mere 10 years ago. In the span of a decade, our modern culture and lifestyle have...

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6 Best Practices for Nurturing B2B Marketing Qualified Leads

The rise of the internet, digital technologies and social media platforms have transformed the way consumers make purchasing decisions—and not just for B2C consumers, but for B2B as well. In fact, according to CEB, B2B buyers are 57% of the way through a purchasing...

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Social Selling Is the Sales Tool You Should Be Using Every Day

While social selling isn’t a new concept anymore, there are still plenty of companies that haven’t yet made social media a standard part of their sales toolbox. According to LinkedIn, “Social selling is about leveraging your social network to find the right prospects,...

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How Much of Your Marketing Goes Untracked?

How much of the money your company spends on advertising and marketing goes untracked? Or sub-optimally tracked? Do you know? Does anyone in your organization actually know? The digital marketing industry is suddenly awash in new technologies that allow companies to...

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How to Use Content to Increase B2B Lead Generation

The other day, a client asked me, “Why is my website not generating successful leads, even though I’m posting countless articles about my business?” A website is only as strong as its content – and developing engaging and useful content is the most powerful tool in...

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5 Places to Use Storytelling in Your Marketing to Drive Sales

Most people absolutely hate selling, and for good reason. The entire idea of bothering someone, trying to talk them into buying something they’re probably not interested in learning about in the first place, completely repulses most people. Yet selling is essential to...

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5 Key Social Media Metrics to Measure

Did you know that more than 60% of marketers say that measuring ROI is their main challenge when it comes to social media marketing? Social media marketing is a fantastic (and cost effective) way to get your brand in front of a targeted group of consumers, however...

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The 17 Essential Rules for Email Marketing

Earlier today, a subscriber to my free newsletter asked me to critique his marketing email. (I do this as a free service to subscribers.) During our conversation, I felt the need for a complete list of the rules for effective email marketing. Here they are: 1. Prune...

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The 20 Best Sales Pitch Ideas for Your Small Business

The best seem smooth and effortless, but great sales pitches are carefully crafted and delivered. Sales Pitch Ideas From carefully choosing your words to staying on point, here are 20 sales pitch ideas that should keep your team morale high. Choose Words Carefully You...

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Why choosing a niche helps you produce better content

Don’t create content that tries to serve everyone. Columnist Rachel Lindteigen explains why specializing in one area will help you stand out from the crowd and deliver more value to your audience. As marketers, we sometimes want to be everything to everyone. But...

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14 Quick Improvements for Small Business Email Campaigns

Love it or hate it, email marketing is a major part of modern business. In fact, email marketing offers one of your business’s greatest ROI over any other form of marketing. To get the most out of your email marketing, make sure you practice the following guidelines....

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Increase Your LinkedIn Profile Views with Images

In a previous post, we talked about getting noticed on LinkedIn by adding color and content. If someone has a good profile, you’re probably spending a little more time looking at the details and content than on a Profile with the bare minimum. A study showed that 65%...

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10 Common Mistakes Companies Make With Mobile

As we continue to become a mobile-first world, the importance of companies getting their digital experience right with their key stakeholders becomes increasingly important. Unfortunately, while many senior marketers understand the need to have a mobile experience,...

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5 Elements of a Strong Buyer Persona

Despite the continued rise in content marketing, it’s surprising to discover how many B2B marketers don’t use buyer personas to guide their activities. This is a missed opportunity! Understanding your prospective customers’ wants, needs and goals is critical to...

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How Inside Sales Enablement Can Help Increase Revenues

Are you tired of the ups and downs of sales? You likely want to be able to forecast future revenues predictably, but sometimes have a hard time getting a handle on what’s driving success and failure. No doubt, it’s frustrating. Sales leaders’ lack of clarity around...

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5 Ways to Overcome Your Team’s Sales Fatigue

You’ve read a well publicized book filled with new ideas, attended a super-charged, inspired conference or webinar, participated in your mastermind or peer group and you are on fire. You come back to the office ready to go, excited to share what you’ve learned with...

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6 Mobile Marketing Secrets You’ll Learn in 6 Minutes

Marketing automation means a lot of things. It’s an umbrella term that covers everything from intelligent, data-driven campaigns to deep audience segmentation. Within this category, mobile marketing automation has emerged to cater specifically to app marketers. While...

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15 Email Personalization Stats That Might Surprise You

Email personalization is a tactic used by many marketers today. Of course, they’re doing it for a good reason. Long gone are the days of one-size-fits-all messaging. Instead, modern marketers are striving to leverage personalization in emails that feel like they are...

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4 Big Benefits of Social Media for Business

Social media has evolved from a space for personal interaction into a vibrant marketing channel for businesses of all sizes – in fact, it’s become a requisite for most business in order to compete in the modern marketplace. However, while social has become...

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Social Media Marketing: How to Choose the Right Platform

Creating a marketing strategy can be intimidating, especially if you’re a new business owner or creating a plan for the first time. There are various types of marketing, including digital, email, mobile and direct, so it can be difficult to determine which one is...

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3 Key Steps in Building Your Personal Brand on LinkedIn

I’ve been freelancing for nine years and I’ve never been a fan of Upwork or other freelance bidding sites. Since I discovered how to use LinkedIn, it’s become a key platform for me in my connection strategy. If bidding sites work for you, that should...

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