It’s time for you to sit down and start writing your next social media blockbuster.

After a couple of hours of staring at the keyboard, you realize that everything interesting in the history of the world has already been well documented. As King Solomon said “There is nothing new under the sun”.

But wait. Who said that everything you write about has to be new and original? Can’t it be a new take on an old subject?

In a world of too much information, relevancy is the key to successful and readable blogs, white papers, eBooks, case studies and whatever else you’re crafting that is popular or pertinent.

If you can tap into all that information and grab the important points, you can find a way to pull them together in a new and unique way. Suddenly, your words become – relevant.

Plus, re-mixing content is an efficient way to share information; it reminds your audience of things they’ve heard before but need to hear again, and it can dramatically increase SEO value for you.

So where do you go to find old information that needs rejuvenating? There are actually four best places.

1. Your own material.

  • Find longer articles that you’ve written and condense them for use on smaller content formats.
  • Rewrite and update your most popular posts.
  • Review notes you might have taken at a seminar you attended and turn them into a new blog.
  • Convert your written material into podcasts or videos.
  • Look for a theme or a series in your previous work and condense it into one article.
  • Check Google Analytics to determine your most popular posts or blogs and create a “best of” series.
  • Organize an event, online or in person, where you can share old information in a personal and visual format.

2. Those who influence you.

  • You are already reading what the experts have to say in your particular area of expertise. Do you agree with them? If yes, affirm their point of view from your perspective. If no, perhaps you could play devil’s advocate.
  • Review what the experts outside your area of interest are talking about. Are their comments relevant to what you are doing or saying? Can they provide significant insight, as a savvy outsider?
  • Consider also, those who influence your followers. What impact might they have?

3. Your readers and followers.

  • Check your reader comments often. Things they might say or discuss amongst themselves could provide you with new ammunition to revitalize old material.
  • Keep track of their questions. They’re looking for answers, which you can provide and you’ve probably already covered in previous content. Remember Solomon’s words?
  • Monitor reader response to see what they’re most interested in. Then write about it.

4. The Internet

  • The never-ending stream of information provides a wealth of opinions and ideas. Tap into it regularly. Google topics that you are writing about and see what others are saying.
  • Look for outrageous points of view on topics you are passionate about.Chances are good that you’ll find something you have never considered before, which may just refresh an old article you’ve mothballed.

I would love to hear some of your thoughts on content marketing. Please share any tips or ideas that have worked well for you.

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