Nearly one in five minutes spent online is devoted to social media.

That’s a lot of socializing!

Obviously, if you want to spend time with your friends, or soon-to-be-friends, connecting online or in the clouds is the way to go.

So why is so much time spent on social media? Here are four big reasons why, with a whole bunch of little reasons stuck in between.

  1. Socializing.

We love being connected, keeping in touch, knowing what’s happening. Socializing is a big deal because:

  • Everybody is doing it – even grandma. And it’s so easy to get online.
  • It keeps us in touch – with anyone, anywhere, anytime.
  • It quenches our ego – We love getting the attention that a LIKE will bring.
  • We engage emotionally – and celebrate births, weddings and victories. We also share tears with our friends when unwelcome news rears its ugly head.
  • We like ourselves more – and why not? Getting support from our friends, in good times and bad, gives us a feeling of self-worth.
  • We become part of a community – We can find like-minded individuals from anywhere in the world and work together to further a cause or an idea.
  • We can tune out the rest of the world – Sometimes we need to get away from it all, not physically but psychologically. Social media can take us wherever we want to go.
  • A potential mate is out there somewhere – If we’re looking for love we can put the word out and, magically, all our friends are on the lookout for our special someone.
  • There’s lots more friends out there – and social media already has a lot of information on everyone online. So do a little research and look to add online friends who could one day become best friends.
  • It provides a safe place to vent – You can yell at anyone without them even being in the same room. Just remember though, that anything you post is there forever.
  • You can be easily entertained – There’s funny people, funny pictures and funny stories out there. Or information on events in the community or a party you’d like to crash.
  • You can unfriend friends – or block them from chatting with you, usually without hurting their feelings.
  1. Networking.

An ideal way to connect with business associates, find a perfect job and generally get your fingers on the pulse of the marketplace. How? Here are some suggestions:

  • Social media helps you further your personal or professional goals by linking up with people who can help.
  • Sharing ideas and concepts – Collaborate with people from around the world. You can reach out to experts who will share their knowledge with you. Sometimes for free, sometimes not.
  • Marketing to customers and prospects – Offer your products or services online. Ask your friends for referrals, or perhaps they will spread the word on your behalf. Offer incentives to those who help.
  • Finding employment – Put the word out and you will be overwhelmed by people trying to help. And the best way to find a job is to have someone refer you.
  • Serving or engaging with customers – We’re using to serving others face-to-face, but add a social media element and you look like a hero. Try writing something nice on their Facebook wall.
  • Manipulating your persona – Not to suggest that you should lie, but social media allows you to present yourself in the best way possible. A nice picture is a good start.
  • Expressing opinions – Speak out on issues, but with dignity and respect for the opinions of others.
  • Following up – When you do make contact, and it is in your best interests to do so, you should follow up. An email, a tweet, whatever is right for the situation. Don’t let them forget you.

Nothing works as well as networking when it comes to getting your message out to as many people as possible. Going to a networking event gets you to a few interested individuals. Going online gets you to the masses. Both work. Both work together really well.

  1. Technology

There are so many gadgets available, to enhance your social media experience. Even the most basic understanding of hardware and software will help.

  • Mobile technology – We’re always on the go and our smartphone is constantly within reach. With your phone you get apps. Use them wisely and you’re always in touch.
  • Accessibility – Social media sites are free. Wifi hotspots are everywhere. You have no excuses for downtime.
  1. Information

Every so often you’ll want to know something outside of your circle of influence. Social media can help.

  • News outlets – You don’t need a TV to find out what’s going on in the world. If it’s important, your friends will tell you. And they will share articles or pictures to keep you in the loop.
  • The truth – not to say that everyone you know is a prevaricator, but sometimes you need to know the facts. Use social media to find credible sources with accurate information, then impress your friends with how smart you are!

I love Social Media and especially since it’s the driving factor behind our entire company. Without Social Media we wouldn’t exist.

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