Content Marketing Tips

Do you want more engagement on your social channels?

Have you considered using visual content?

There are easy-to-use tools and tactics you can use to create visual content that attracts viewers and engages them.

In this article you’ll discover how to use visual content to boost engagement.

boost engagement with visual content

#1: Create Animated GIFs From YouTube Video

Millennials (people reaching young adulthood around the year 2000) are known asGeneration GIF. If you check out publications like BuzzFeed, Gawker and Deadspin or browse the front pages of Reddit and Tumblr, you’ll see animated GIFs are everywhere.

Animated GIFs expand your marketing channels and increase the chances of your content going viral on Tumblr and Reddit. And from there, content is often picked up by major publications and blogs.

There are tools that make it easy to create animated GIFs. Here are a couple you might want to try:

MakeaGif is a free online tool that lets you create animated GIFs using photos,YouTube videos, uploaded videos and web camera videos. You can also use it to modify an existing GIF.

makeagif screenshot

With MakeaGif, you can create GIFs from a variety of sources.

GIFYT allows you to create high-quality GIFs from YouTube videos. With this free tool, you can select what portion of the video to turn into the GIF and add a caption.

gifyt screenshot

GIFYT lets you add captions to your GIFs.

You can check out some of the GIFs created with GIFYT here.

#2: Install On-Hover Sharing Buttons

Sometimes readers are inclined to share an image, but they either don’t know how or simply forget to do so. A mild mouseover call to action that encourages a share will prompt more visual shares from viewers.

Use a plugin like WWM Social Share On Image Hover as an easy way to enable mouseover sharing. With this tool, you can automatically place buttons on all of your images so your viewers can share them in an instant. It’s a surprisingly effective way to increase engagement.

wwm social share on image hover plugin screenshot

WWM makes social media share buttons appear when users hover over your images.

Here’s a page where you can see mouseover share buttons in action, and here are more plugins that add image-sharing options on mouseover.

#3: Play on Emotion

Connecting with your audience on an emotional level leaves a long-lasting impact. When something sparks an emotional response, the viewer is more likely to share, comment on and remember it.

Visuals are great for this purpose. Humans respond to what they see, more so than any other form of stimulation. If you’re connecting emotionally with users, they’ll start to associate those feelings with your brand.

According to Fractl research, the two most engaging emotions (in terms of provoking shares) are positive feelings (such as joy, interest, anticipation and trust) and the element of surprise.

#4: Celebrate Unusual Holidays

From National Hamburger Day to National Book Lovers’ Day, unusual holidays are hard to resist. They’re also an awesome source of visual content inspiration. There’s an idea for a cool image to create almost daily.

Coca-Cola does a great job of using unusual holidays in their social media marketing. They published these images of cute animals to celebrate National Polar Bear Day.

coca-cola national polar bear day post

Coca-Cola celebrates holidays like National Polar Bear Day with visual content.

To find holidays and observances, you can check these useful lists of unusual holidays and days of the year for inspiration.

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