Search engine optimization isn’t just done by expert marketing specialists anymore. If you own a small business, you can actually take care of SEO all on your own. All you need is a little bit of know-how and some SEO tips to get started.

SEO is becoming more and more important in online business marketing, so it’s vital that every company take advantage of search engine optimization when they’re writing content online—whether it’s on their website, on their blog, or even on social media. Proper SEO techniques can give you an edge over your competitors—when your company is ranking higher on search engines because of your SEO implementation, you’ll get more website traffic, more leads, and more sales—that all lead to higher profits. The whole point of SEO is to optimize your content for organic search so you can be more visible when users search online for keywords related to your type of business.

If you manage and maintain your online content marketing on your own, here are five SEO tips you should consider.

1. Page Titles

Page titles are becoming more important than ever, especially for Google. Written correctly, they can give you a competitive advantage when your page titles are exactly the same as low volume keywords that users are searching for. Each page on your website should have a unique title that accurately describes its content. It should be brief but descriptive and it should help visitors understand what they’re about to read.

2. Meta Tags

Meta tags are the summaries for your pages. They may or may not be used as snippets when the results for the page show up on search engines. To write a good meta tag, make sure it’s between 150 and 160 characters, don’t repeat the page title in the summary, provide unique descriptions, and don’t go overboard with the keywords. What you’re trying to do is advertise your page so users who see the summary will be enticed to click on the link and head on over.

3. Permanent Link Structure

When you click on a link, its permanent structure will appear as the URL in your browser address bar. You’ve probably seen some bad link structure while browsing at some point in your life—those URLs that are five lines long and mostly made up of random numbers and letters. You don’t want that. You want a permanent link structure that is simple and easy to understand—both for visitors and for search engines. So separate words with hyphens, don’t make them too lengthy, don’t add unnecessary information, and use words that summarize the page, without using too many keywords.

4. Internal Links

Internal links are great for getting users to stay on your website longer by providing them with links to other pages on your site. For SEO purposes, related pages should be linked together with keyword anchor text, the links should be useful and easy to understand, and there should be five or fewer per page.

5. Page Speed

Page speed is not only a factor in SEO ranking, but it can help you keep visitors on your site. Ideally, your pages should load in fewer than eight seconds. Optimize the sizes of your photos, remove unnecessary plug-ins, use a caching service, and testyour website’s speed on different computers from different locations to ensure it loads quickly.

Get Noticed

These SEO tips can help you get your business noticed on the web. You’ll rank higher organically on search engines so you’ll get more traffic, which translates into more visibility and more sales. Best of all, search engine optimization can be done for free—all it takes is a bit of time to set up and manage. You don’t have to pay for expensive online advertisements to get new business when you have a sound SEO strategy that’s based around these SEO tips.

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