If you are active in multiple social media, juggling them may quickly turn from entertainment into a nightmare. Managing several accounts on different platforms is tiresome, time-consuming, annoying and tends to decrease your overall efficiency. So, if you want to go on using more than one accounts and benefit from it, it may be a good idea to learn certain strategies that will save your time and energy.
1. Direct Your Efforts
Don’t overextend yourself and have an active account in every new hot social network. There are only so many hours in a day, and even if your business is really dependent on its online presence, you cannot dedicate all the time to social media. Choose several of them that are most likely to bring maximum results with minimal efforts. If a new forum or network requires a lot of work to establish a presence yet might provide only limited results, it is better to concentrate on something more efficient.
2. Make Use of Tools
Luckily, we live in the age when every task dealing with digital technologies is sooner or later automated or at least greatly simplified by new tools, software, and platform improvements. So, if you have more than one social media accounts to manage, you should take the matter into your own hands and choose an array of tools that will take the burden off your shoulders. If you are not sure where to start, try out one of the resources dedicated to collection and reviewing your accounts.
3. Schedule Posts in Advance
If you have to update multiple social media accounts regularly, especially if you do it many times a day, you are spending massive amounts of time and effort on trivial things: logging in, logging out, clicking on the necessary links, posting and so on. Each of these tasks is small in and by itself, but they add up. Moreover, if you constantly switch from working for client to social media efforts and back again, it decreases your efficiency and leads to unnecessary distractions. A good way out is to schedule your posts – you can write all your posts for a certain period of time in advance and arrange them to be published automatically at specified moments.
4. Assign a Specific Time for Social Media
Posting haphazardly and at random times consumes a lot of time, distracts you from other work and is, in general, less effective than setting aside certain times every day or every several days to sit down and update all your accounts. It allows you to concentrate on one task at a time and makes it easier to maintain regularity. When combined with scheduling, it gives you an opportunity to deal with a week’s worth of posts in one sitting without bothering to put them online manually.
5. Establish a Specific Social Media Policy
If you’ve defined in advance what you do and don’t do on social media, what your reactions to various kinds of situations are, and how you respond to your followers and engage with them, it gets much easier to actually do all these things. When you have predetermined solutions to a wide variety of problems, less time is spent on thinking about how to deal with them, and more on doing something.
Of course, it is just a tip of the iceberg – there are innumerable ways of improving your efficiency on social media, both in terms of saving time and increasing the effectiveness of the work you already do. Social media is in need of constant assessment because it moves very quickly. And hopefully, with these tips as a basis, you will be able to find them on your own.