So you want to get into the social media game?

Some would say that it’s too late, that too many people are playing. But this is one game that always has room for one more.

If you’re thinking about using social media for your business, here are three steps you can use now, inspired by the wide world of sports.

  1. Pick Your Team

There are lots of social media choices out there, all with special skill sets. You’ve probably already determined your business goals, now you have to find the right players.

Which social media outlet is going to be your workhorse, your go-to-guy? Your potential superstar?

Will it be Facebook, an extremely social player, or your website, a rock-solid, hard-working team player?

Most teams have only one star and they rely heavily on him. Not a bad thing, but a team is more than just one.

Then there are the players that make the star look good. Where will you find your support team? They still require time and effort.

There are lots of choices out there, and you will need to pick a few. The trick is finding the ones that will support each other and act like a team. Who knows. One day, one of these may turn into your major leaguer.

There are also players to avoid. Those that don’t fit into your plans or may not have the experience or background to help your cause today. Sometimes players have to be cut.

  1. Develop a Playbook

Baseball legend Yogi Berra once said “If you don’t know where you are going, you might wind up someplace else”. That somehow makes sense.

Create a game plan and stick to it. Determine which plays you are going to use, and how often. Make sure assignments are understood by everyone involved. Establish team leaders or captains to make sure jobs get done and to motivate and drive your team players.

  1. Go Big or Go Home

No, you don’t have to be the biggest and the best – not yet anyways.

But if going big means giving 100%, if it means doing the best you can, then you’re on your way to success.

Work hard, learn from other people, learn from your mistakes and don’t quit. Take risks. Try a tactic that might not be in the playbook.

One incredible benefit of social media is that you can do it on a shoestring budget. You don’t have to pay big bucks to your superstar. You can start small and work your way up.

And don’t worry about making mistakes, because you will. Probably lots of them. But that’s okay. Because, as Billie Jean King said, “Champions keep playing until they get it right”.

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